Website Design Company India

Building Your Home Page

What does your home tender feature about you or your company? Chances are, if it's same many Web sites discover there, very little. Many companies actualise that Web sites and website promotion are a prime marketing channel for their business, but they forget that other people, including potential customers don't eat, drink, expel and sleep their products. This means that their Web place front tender ends up being a showcase for whatever consort project has the focus at the moment.

Some of the more common elements of a consort home tender are:

* Products for sale
* News and Press Releases
* Events and Announcements
* Navigation
* Search

What's missing from many home pages is a clear and concise description of the company. If your customers can't figure discover what you're disagreeable to sell or do for them right away they strength just provide up and leave immediately.
What About Existing Customers?

You strength be asking, "But our existing customers already know who we are and what we do." While that is belike true, your Web place and website promotion company should be a ready resource for attracting newborn customers as well as retaining existing ones. But if the newborn customers aren't rattling sure what you offer, they strength leave for a firm that is more clear.

What you should aim for is a balance between providing the tools backward customers crave with the information that newborn customers requirement to make the decision to go with your company. This can be just a declare or two, with course to more if they requirement or poverty it. Leaving this discover haw satisfy digit department's requirement for digit more declare about their product, but risks alienating newborn customers before they've even gotten to that product.

Real World Examples

I took a look at threesome consort home pages. Chances are you've heard of at least digit of them. None of the threesome have names that would rattling verify you what the website promotion india companies do, so hopefully the home pages are a help. Let's encounter out...

* Symantec
* McAfee
* Google

I'll be hunting for:

* A unofficial of what the purpose of the place is.
This strength be textual (preferably) or it strength simply be manifest from the entire layout of the site.
* Products or services displayed prominently and clearly.
This allows newborn customers (and returning) to visualize what they will be getting.
* Clearly defined course to other pages with more information.
Links same "About Us" or "Company Information" are good.
* The above information should be "above the fold".
This means, on a lower resolution browser, the striking information should be visible without the customer needing to scroll.